ISRAEL’S PR – WHAT IS REALLY WRONG?

Successful information campaigns are marketing. “Hasbara” is explanation which is selling. Trying to sell before you market is ineffective.

What is the nature of a successful information campaign?  Information campaigns are not like VCRs.  They do not have pause buttons.  If Israel and World Jewry had been consistently informing the world of the corruption, sexism, racism and anti-democratic brutality of the Palestinian regime, even when the peace process was at its height, we would not have been so overwhelmed by the information steamroller unleashed by the Palestinians as their strategic supplement to the Intifada.  This lecture outlines the problem and makes concrete suggestions for a coherent information strategy that includes the full resources of World Jewry.